We all have heard… social media is important. But this doesn’t answer the questions: What do I post? What do I create? What is considered a successful post?

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And the big one…

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I am spending way too much time thinking about this let alone posting something… how do I become more effective? 

 

So let’s keep it simple! Here are 3 steps to being more effective.

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STEP 1

Define your values with three words. Keep this simple!

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Write three words that are important to you and your business.

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For example, FreeStyle Production’s value words are: Inspire, Empower, Create.

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Other examples for real estate: exciting, factual, inspiration, movement, life-changing, knowledgeable, motivation, financially savvy, support.

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Make sure they are IMPORTANT to you!

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STEP 2

Define your buyer audience and your seller audience— who YOU want to connect with. One sentence each.

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Example 1: Buyers, out-of-state looking to move into their new tech job in the Redmond or Bellevue areas.

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Example 2: Sellers looking to sell their home to an up-and-coming family with kids so they can downsize to a smaller property and capitalize on today’s market.

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STEP 3

Use a picture or video and craft a message that encompasses ONE of your words, directed to ONE of the defined audiences.

That’s it!

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This reduces the need to “come up with something new” for every post. You have your direction, you have your message/values, you have your audience. Now speak to them through your socials!

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Should you want to take this to the next level with content creation, let us know. We will be happy to engage with you.

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FreeStyle Out.